Study Information

A Study About Canadian Public Opinion on Impact Investing

Student Investigator

John Gormaly
DeGroote School of Business
McMaster University
Hamilton, Ontario, Canada
(905) 525-9140 ext. 23513
gormalyj@mcmaster.ca

Faculty Supervisor

Dr. Brent McKnight
DeGroote School of Business
McMaster University
Hamilton, Ontario, Canada
(905) 525-9140 ext. 24704
bmcknight@mcmaster.ca

What am I trying to discover? 

You are invited to take part in this study on Canadian’s intent to invest in impact investing.  The aim of this study is to better understand Canadian’s view on the market, and what those in the market can do to overcome investment barriers. Specifically, we are looking to understand familiarity, participation, views, and intention to invest in impact investments.

What will happen during the study?

The survey will be conducted online through the Harris Panel and will consist of 10 questions at the end of the Insights on Charitable Donors survey. These questions will take 5-10 minutes to complete. During the survey we will ask you questions regarding the impact investing market. The survey will involve questions pertaining to your familiarity with impact investments, ideal portfolio mix, motivations and barriers to invest, and your investment horizon.

Are there any risks to doing this study?

The risks involved in this study are minimal. While the questions are not sensitive in nature, you may choose “prefer not to answer” if a question makes you uncomfortable. Remember as well that you can withdraw from the study at any time. Of course this will influence your compensation for completing the survey. An additional risk is a data breach of Harris Panel’s data servers. While extremely rare, such a breach could enable external parties to gain access to your personally identifiable data.

 Are there any benefits to doing this study?

While this research will not benefit you directly, respondents may benefit from an increased understanding of impact investing gained through the process of answering the questions posed by the survey.

Who will know what I said or did in the study?

Your participation in this study is anonymous. The researchers at both Nielsen and McMaster will not have access to personally identifying information associated with your responses. The Harris Panel does retain your personal information in order to compensate you and to ensure you do not complete the same survey twice.

What if I change my mind about being in the study?

Your participation in this study is voluntary. You can choose to withdraw from the survey at any time prior to pressing the final submit button. Once submitted, and considering that your data is anonymous, we are unable to identify your data in order to destroy it.

How long will the information be kept for?

We will delete all data collected after 5 years, and Nielsen retains data for up to 2 years before destroying it.

How do I find out what was learned in this study?

I expect to have this study completed by approximately September 2017. If you would like a brief summary of the results, please check back at this website address for updates at the beginning of September.

Questions about the Study

If you have questions or need more information about the study itself, please contact either of us at:

John Gormaly
DeGroote School of Business
McMaster University
Hamilton, Ontario, Canada
(905) 525-9140 ext. 23513
gormalyj@mcmaster.ca

Dr. Brent McKnight
DeGroote School of Business
McMaster University
Hamilton, Ontario, Canada
(905) 525-9140 ext. 24704
bmcknight@mcmaster.ca

 

This study has been reviewed by the McMaster University Research Ethics Board and received ethics clearance.

If you have concerns or questions about your rights as a participant or about the way the study is conducted, please contact:

McMaster Research Ethics Secretariat

(905) 525-9140 ext. 23142

c/o Research Office for Administrative Development and Support

ethicsoffice@mcmaster.ca

 

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